This approach strengthens the trust of our stakeholders, guides our strategy in a complex environment, and positions us as a forward-looking and responsible leader. Additionally, it integrates sustainability into every decision, enabling us to grow with a positive impact on society.
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Commitment to best practices
We strive to comply with the highest standards of corporate governance, annually reporting our level of adoption of Mexico’s Code of Best Corporate Practices. This code, aligned with international principles from the OECD and the G20, aims to ensure ethical, transparent, and up-to-date management practices in line with the global evolution of corporate governance standards.
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Comprehensive adoption of the Code of Best Practices
The Code of Best Corporate Practices provides recommendations on shareholders’ meetings, the roles of the Board of Directors, risk management, audit, and compliance, encouraging companies to adopt them to achieve sustainable development. In 2025, the code introduced new guidelines on cybersecurity, conflict of interest, sustainability, and information management.
Learn more about our Code of Best Corporate Practices -
Strategic leadership and key decision-making
The Board of Directors leads the company’s strategic direction, oversees financial performance, and ensures regulatory and ethical compliance. This body integrates sustainability into business decisions and fosters a culture of responsibility and long-term value creation. Its key responsibilities include approving significant transactions, business plans, internal policies, and strategic appointments, ensuring strong and transparent management.
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Diversity that drives strategic decisions
Coca-Cola FEMSA’s Board of Directors is composed of individuals with extensive experience in the beverage industry, finance, e-commerce, and Latin American markets. We aim to limit their participation on other boards to ensure a focused commitment. This diversity of backgrounds, ages, and perspectives enriches decision-making, strengthens our adaptability, and ensures a balance between innovation and strategic continuity.
Learn more about Corporate Governance
Committees that strengthen governance
At Coca-Cola FEMSA, the Board of Directors works closely with three specialized committees that support strategic decision-making:
- Planning and Finance
- Audit
- Corporate Practices
These committees collaborate closely with the executive team to ensure sound decision-making, integrating operational, financial, sustainability, and compliance criteria.
Additionally, we have Ethics Committees across all our operations, responsible for promoting corporate integrity and ensuring adherence to high ethical standards in business conduct.
Our leadership is committed to a sustainable growth approach, guided by:
- A clear vision and long-term goals.
- Our 10 Coca-Cola FEMSA principles.
- Performance indicators linked to environmental and social objectives.
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Ethics and compliance that build trust
At Coca-Cola FEMSA, we promote a culture of integrity, ethics, and compliance through our Global Program, which is based on our Code of Ethics and the principles Do What’s Right and Act Like an Owner.
In coordination with The Coca-Cola Company and FEMSA, we share best practices and resources to strengthen ethical behavior across the organization.
Compliance is not just an obligation—it is part of our identity. This conviction helps us mitigate risks, protect our reputation, and build trust with employees, investors, and stakeholders.
Learn more in our Integrated Report -
Our ethical framework: integrity in action
At Coca-Cola FEMSA, we strengthen an ethical culture through a comprehensive system endorsed by the Board of Directors, based on four pillars:
- Code of Ethics
- Internal Policies
- Ethics Line
- Ethics Committees
Our Management Model helps prevent risks, assess conduct, and measure compliance through indicators and feedback. The Code of Ethics, updated in 2024, guides our decisions based on principles such as human rights, diversity, health, transparency, and anti-corruption.
This approach drives ethical leadership, promotes accountability, and fosters a culture of trust, open communication, and active participation among our employees.
We foster a culture where employees' voices are not only heard, but also have a meaningful impact.
Learn more about the Coca-Cola FEMSA's PrinciplesEthical oversight with a comprehensive approach
At Coca-Cola FEMSA, we have a reliable system to ensure ethical compliance across the organization. Our Ethics Line, operated by an independent third party, allows confidential reporting with follow-up and supporting evidence, ensuring impartiality and transparency.
We apply a comprehensive approach that includes:
- Prevention
- Detection
- Monitoring
- Response
In addition, we strengthen the system through training programs, advanced management technology, and a communication strategy that reinforces trust.
We oversee compliance through 10 local Ethics Committees and one Corporate Committee composed of leaders from different areas, ensuring objectivity and promoting a culture of integrity and accountability.
