A CULTURE DRIVEN BY PRINCIPLES

At Coca-Cola FEMSA, our culture is not a set of static values but a living guide that shapes our decisions, behaviors, and ways of working.

Driven by 10 principles that reflect who we are, what we believe in, and how we do things.

These principles are present in every interaction and initiative. They serve as the bridge between our history and our future. Thanks to them, we cultivate a customer-centric, inclusive, safe, and innovative culture that prepares us to face any challenge and continue growing together.

Learn more about our Coca-Cola FEMSA's Principles

1BUILDING A CUSTOMER-CENTRIC CULTURE.

Putting the customer first is our core principle and the starting point of a culture focused on creating value in every decision.

From our operations to the development of technological solutions, our principles drive us to act swiftly, use innovation to adapt to change, and deliver results that make a difference.

We believe that serving the customer with excellence is a shared responsibility, and our 10 Principles help us anticipate their needs and exceed their expectations.

Our employees, customers, and consumers are at the heart of everything we do.

2AN INCLUSIVE AND INNOVATIVE WORKPLACE.

We believe that diversity is the foundation of innovation.

By valuing our people and working together as one team, we foster an environment where differences are respected and a diversity of ideas is celebrated.

Our culture promotes inclusion and equity as drivers of transformation, guided by principles that inspire us to create a workplace where every voice matters and each employee feels like an essential part of our mission.

Learn more about our Diversity, Equity, and Inclusion strategy

3CULTURE OF PSYCHOLOGICAL SAFETY.

We believe no one can perform at their best in an environment where they don’t feel safe to speak up, share opinions, or make mistakes. That’s why building a culture of psychological safety is key to unlocking each person’s potential.

Our principles foster an environment where teams can collaborate with confidence, speak openly, learn from mistakes, and co-create solutions.

Acting with integrity, working together, and growing through challenges are behaviors that strengthen a workplace that is open, empathetic, and trustworthy.

Leadership programs, cultural campaigns, and practical tools help us bring this culture to life—from our frontline teams to our strategic leadership groups.

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4EMPOWERING LEADERSHIP THAT DRIVES GROWTH AND INNOVATION.

Our leaders are multipliers of talent and culture. Leadership is not just about directing—it’s about inspiring, listening, supporting, and empowering teams.

Our 10 Principles guide each leader to see the potential in people, foster a culture of continuous learning, and deliver impactful results.

From the plant to the point of sale, we promote a leadership style that encourages innovation, collaboration, and adaptability, always aligned with our purpose and guided by the customer experience.

Learn more about our Leadership Team

Our culture reflects how we live our Principles.

Each of our Principles is deeply connected to our strategic goals. They are part of who we are, what we do, and where we are heading.

Coca-Cola FEMSA 10 Principles not only define us: they transform us.

Learn more about Coca-Cola FEMSA's Principles