Coca-Cola FEMSA PRINCIPLES

We place our customers and consumers at the center of our decisions. We strive to provide them with an exceptional experience and earn their preference.

Nothing is more important than the safety of our people. We build high performance teams by hiring, developing, and promoting the best talent. Our leaders foster the continuous development of our people. We value diversity within our teams.

We conduct ourselves ethically and always do the right thing. In all of our actions, we take care of the impacts that we have on our planet, communities, and people.

We think and act to maximize the long-term health of the business and not for short-term results. We do what is best for the company as a whole versus personal or functional agendas.

We promote thinking big across our business. We value lifelong learning and self-development. We encourage our people to be curious and explore new possibilities.

We foster environments where our people feel included, able to voice their honest opinion and debate openly without fear of being punished. We earn trust by communicating honestly and transparently with each other. Leaders must foster two-way feedback.

We operate at the highest standards, and are disciplined in everything we do. We continually raise the bar in our teams to improve our products, services, and processes. Leaders operate at all levels, and no task is beneath them.

We foster innovation, the use of new technologies and ideas that give us an edge in our business. We harness data and AI to generate a competitive advantage.

We are action oriented. We challenge bureaucracy and streamline our processes to achieve the fastest response time.

We execute consistently on the metrics that matter to our business. We take full accountability for the results we deliver.