We participate in one of the most dynamic regions for consumer goods worldwide, with rising incomes, expanding households, per capita opportunities, and evolving consumer behaviors shaping a strong foundation for the future.
We are well positioned to capture this growth by continuing to invest in our markets, infrastructure, and digital capabilities—fully aligned with our long-term sustainable growth strategy.
A strategic footprint that drives growth
We participate in a vibrant beverage industry within a dynamic, growing region.
Strong leadership position
We continue to consolidate our strength as industry leaders, positioning ourselves as a driving force for growth within the Coca-Cola System—accounting for more than 40% of the system’s total volume growth in 2024.
Coca-Cola Zero Sugar: from success to scale
Coca-Cola Zero Sugar continues to strengthen its position as one of our company’s most exciting growth drivers, achieving 31% volume growth in 2024.
Reaching full potential in non-carbonated beverages
We are strengthening our profitable non-carbonated beverages portfolio to meet evolving consumer preferences—from our water and isotonic beverages to our energy drinks.
