We are confident that we are uniquely positioned for sustainable growth by leveraging our strengths, positive momentum, and six strategic priorities to deliver on our full potential.
GROW OUR CORE BUSINESS
We are focused on capturing the fair share of The Coca-Cola brand portfolio across all of our markets and channels, accelerating the growth of Coke Zero Sugar across our territories, developing growth opportunities in low per capita markets, and achieving the full potential of profitable non-carbonated beverage categories.
BECOME OUR CUSTOMERS’ AND PARTNERS’ PREFERRED OMNICHANNEL COMMERCIAL PLATFORM
We look to be our customers’ and partners’ preferred omnichannel commercial platform.
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Growing our total and digital client base across our markets and expanding our value proposition.
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Leveraging a curated portfolio of our customers’ and consumers’ favorite brands together with The Coca-Cola Company and our multi-category partners.
EXPLORE STRATEGIC MERGERS AND ACQUISITIONS
Leveraging our disciplined approach to capital allocation, we will focus on value-enhancing, synergistic acquisitions as a priority while strengthening our commercial platform’s capabilities.
DEBOTTLENECK OUR INFRASTRUCTURE AND DIGITIZE THE ENTERPRISE
We aim to unlock growth by increasing our manufacturing and distribution capacity and implementing best in-class logistics and distribution enablers.
STRENGTHEN OUR CUSTOMER-CENTRIC CULTURE
Aligned with our vision of becoming a trusted ally for our customers’ and partners’ growth, we are dedicated to promoting a growth mindset across our operations, building a multiplier leadership style, and empowering leaders to develop our people.
FOSTER A SUSTAINABLE FUTURE
Aligned with our commitment to foster a sustainable future, we are reinforcing our industry leading environmental initiatives and bolstering our social programs—including community development and diversity and inclusion—with a strong governance framework.
