At Coca-Cola FEMSA, we have embarked on an exciting journey towards growth, where each employee plays a vital role in shaping our future. In this regard, we are strengthening our customer-centric culture and reorganizing how we work to become an organization increasingly driven by agile and effective ideas. To be ready for the future, we must develop new skills, stay one step ahead, and think and act differently. We have evolved our DNA into the Coca-Cola FEMSA Principles.
Our Coca-Cola FEMSA principles are our compass that guides how we work together every day, regardless of which division, region, function, or organizational level we belong to.

Coca-Cola FEMSA PRINCIPLES
WHAT SHOULD WE ALWAYS THINK ABOUT?
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Place customers first
WHO IS AT THE HEART OF COCA-COLA FEMSA?
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Value our people
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Act as a founder
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Do the right thing
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Promote a growth mindset
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Foster psychological safety
REPRESENTS WHAT AND HOW WE WANT TO DO THINGS.
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Operate with excellence
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Leverage technology and innovation
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Act swiftly
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Deliver results